My Work with Nevins
“Today people don’t trust companies. One of the things marketers want to do is to humanize their brand.
What better way to do it than put a live person in front of them.”
- Jackie Huba
As director of marketing, I wore many hats. The main challenge before me was to help shift the corporate marketing paradigm from its focus on outbound activities toward an increased emphasis on inbound strategies. I learned a lot.
Having been given a lead role in rebranding the company, I was fully prepared to be the voice of the brand. However, I did not realize the CEO would call on me to be the face of the brand as well. Nevertheless, in the work featured below, I accepted the responsibility; I managed the concept, the copy, the creation and distribution of... and yes, I am the girl.
Having been given a lead role in rebranding the company, I was fully prepared to be the voice of the brand. However, I did not realize the CEO would call on me to be the face of the brand as well. Nevertheless, in the work featured below, I accepted the responsibility; I managed the concept, the copy, the creation and distribution of... and yes, I am the girl.
Digital Advertising
"Every advertisement should be thought of as a contribution
to the complex symbol which is the brand image."
- David Ogilvy
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Public Relations Collateral
"PR brings endorsement and credibility to the message."
- Michael Mendenhall
If people don't know who you are, they can't have an opinion about you. If people think you only sell tables, they will never knock on your door asking for a love seat.
iPad Presentations
"It's not enough to just create great content. It has to go the extra step and be extremely helpful,
or really visual, or uniquely designed or funny."
- Michael Brenner
Social Media Engagement
There used to be a Storify slideshow here, featuring a great deal of social media engagement. However, unfortunately, as of May 16, 2018, Storify is no longer available.
And Then Some...
"Marketing is no longer about the stuff that you make, but about the stories you tell."
- Seth Godin
