In many ways, TOMS has become the poster child for social good. From the very beginning, they've followed a simple model: When you purchase something, they give something similar to someone in need: One for One ®. This year has been a big one for TOMS. They gave their 10 millionth pair of shoes, their Sight-Giving initiative has now helped more than 150,000 people, they began creating jobs in Haiti and they opened their flagship store. Yet, as always, they want to do more to support developing nations and alleviate poverty.
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