Happy New Year! With 2013 officially in the rearview, let's take a look at what's ahead. Without further ado, here's my list of of the top five trends digital marketers should prioritize in 2014.
The copious amounts of content people consume and the myriad of ways they engage with brands through social media has indelibly shaped the business landscape. Most consumer-focused brands have evolved with the changing times, some better than others. Many companies still have a long way to go. All companies, regardless of industry, will have to shift their priorities to some degree in the imminent future... or risk extinction.
So, you joined the Pinterest party a while back, because you could't stand to miss out on the social network everyone and their sorority sister has been raving about since March 2010. But watching its steady growth and wanting to leverage the social media platform that’s driving more referral traffic than LinkedIn, Google+ and YouTube COMBINED, you decided to get your business in on the action too!
You’ve set up your business account, verified your website, grabbed the Pin-It button and added the follow me button to your website. You’re super-duper excited about enhancing and expanding your brand awareness. You’re eager to increase meaningful interactions and engagement with your target audience. You can’t wait to boost your SEO, your sales and your revenue. There’s just one minor detail… you’re not sure what you should be pinning. Joy to the rescue!
Move Over Yelp, Foursquare, Urbanspoon, TripAdvisor, Angie's List... Facebook's Testing Five-Star Ratings!
Facebook is known for testing out new features on a small subset of users before rolling them out to the general public. The world’s largest social network has been collecting our ratings of businesses and locations for some time now, via Nearby on mobile and desktop pages, among other methods. But yesterday morning Techcrunch received a “reliable tip” that Facebook is currently considering assigning new visibility to their five-star rating system by prominently placing it at the top of Pages’ timelines, directly below the company or place Page Name, and in News Feed previews.