Most people living, breathing and possessing any reasonable amount of cognitive functioning in today's world would agree that, like it or not, social media has become intrinsically fused into our daily lives. When the majority of people's media consumption occurs on social media, it's no surprise that consumers are attracted to and more likely to trust social brands.
But which brands are most effective with their social voice? How do we measure the power and influence of social media? Shouldn't marketers be able to verify it with empirical data rather than theory or pure logic? Shouldn't the hard facts give brands the information they need to be able to provide consumers with the content they crave?
But which brands are most effective with their social voice? How do we measure the power and influence of social media? Shouldn't marketers be able to verify it with empirical data rather than theory or pure logic? Shouldn't the hard facts give brands the information they need to be able to provide consumers with the content they crave?
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