Happy New Year! With 2013 officially in the rearview, let's take a look at what's ahead. Without further ado, here's my list of of the top five trends digital marketers should prioritize in 2014.
The human experience is saturated in stories. In fact, the human experience is a story. We tell stories to describe and explain the world around us, and our role and purpose in it. Storytelling is the most powerful vehicle for transmitting and interpreting knowledge, values, beliefs and experiences.
Marketers today have more opportunities than ever to tell brand stories on platforms with global reach. Yet, today’s hyper-connected social consumer is also gaining more and more control over the information they see and share. So how do you present your brand as worthy of the time and attention of audiences who have no patience for “branded content” that feels like advertising? You captivate them with a compelling story.  The copious amounts of content people consume and the myriad of ways they engage with brands through social media has indelibly shaped the business landscape. Most consumer-focused brands have evolved with the changing times, some better than others. Many companies still have a long way to go. All companies, regardless of industry, will have to shift their priorities to some degree in the imminent future... or risk extinction.
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